March 25 2024

Job Vacancy Specifications

Job Identification: 3094
Job Category: MTN Level 3
Job Schedule: Full time
Reports To: Senior Manager Brand Management
Division: Marketing
Location: MTN Nigeria – Lagos Office (Falomo Round about, Ikoyi)
Posting Date: 24/03/2024, 08:25 PM
Apply Before: 29/03/2024, 10:59 PM

About Us

We at MTN Nigeria Communications Plc (MTNN) are a purpose and value-led organization. At MTN Nigeria, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.

Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA. As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us! Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.

Do you want to be a part of a mission that delivers a bold new digital world to Nigeria and Nigerians? Then, join MTN Nigeria! Welcome to our Y’ello family where our people are our most critical competitive assets. If you are passionate about working for a brand that believes and invests in YOU while delivering the best value to those they serve, then THIS is the place. Our Employee Value Proposition enables you to work with meaning, connect to develop, thrive in positivity, and grow with purpose, all-round, in all aspects to Live inspired. It’s a great place to work! Take that bold step and apply today!

JOB DESCRIPTION

Description:

Develop and execute campaigns that drive brand preference and product adoption for MTN’s VAS/MFS and promotions.
Manage the strategic framework for the development of VAS, MFS, and Promotional campaigns.
Develop rollout plans and a route-to-market strategy for all promotional campaigns.
Develop, execute, and manage brand equity and affinity-growing projects that deliver on volume and value, working with VAS and Proposition managers.
Conceptualize consumer acquisition and usage increment promotions in conjunction with VAS managers to drive revenue and brand affinity.
Leverage MTNF initiatives to enhance brand equity (develop a cause marketing advertising campaign with Corporate Services) through digital-related activities.
Provide Brand support to other functions like HR, Network Group, IS, and CR.
Supervise and manage all relevant advertising agencies.
Manage the production of advertising creative materials, e.g., Outdoor, TV, press, and radio.
To develop communication messages that will position MTN as the network of choice in the minds of individual customers and business entities, thereby achieving mental leadership in the adoption of products, services, and solutions.
Strategic Management of all VAS proposition initiatives, National consumer promotions, and MFS initiatives to stimulate adoption amongst customers and business communities.
Ensure prominent visibility of VAS promotions and MFS campaigns across the country, using both traditional and digital mediums of advertising.
Manage the documentation and coordination of the creative agency. Documentation will include, but not be limited to, raising contracts, processing payments, resolving any issues, etc.
Ensure compliance with the MTN brand CI rules across all branding materials, including POS materials, merchandising materials, etc.
Ensure VAS, MFS, and National Consumer promotion campaigns are deployed effectively to deliver set business objectives to the brand.
Formulating marketing communication strategies that contribute to effective brand building and product or service adoption
Coordinate all Advertising and communication deployment for VAS, MFS, and promotions.
Monitor key market indices as they affect brand preference, affinity, equity, revenue, and market share.

Requirements

Education:

Tertiary qualification in marketing, economics, or any other social science
An MBA will be an additional advantage
A professional qualification from CIM or any other marketing related professional body
Member of NIM (Nigerian Institute of Marketing)
Fluent in English

Experience:

6–13 years’ experience, which includes:

Minimum of 3 years’ experience in an area of specialization, with experience in supervising or managing others
Experience working in a medium- to large organization
Experience in brand management in a marketing department or advertising
Experience in Brand strategy, Positioning, and Communication strategy with broad knowledge of brand management
Excellent Marketing communication skills, especially in the development of communication messages.
Experience in stakeholder management and engagement
Experience in the FMCG or telecommunications markets